Скачать с ютуб A B2B marketing masterclass with PwC's Global CMO, Antonia Wade в хорошем качестве

A B2B marketing masterclass with PwC's Global CMO, Antonia Wade

Today I'm joined by Antonia Wade, Global CMO at PwC and Author of The B2B Buyer Journey. This episode is a true B2B masterclass. We break down the importance of brand, reputation and relationships vs what people traditionally think is important in B2B. We also break down each stage of the marketing funnel to find out how best to reach them at every point in the buyer journey. Subscribe to the Uncensored CMO on the podcast app of your choice: https://uncensoredcmo.com/subscribe Timestamps 00:00:00 - Intro 00:01:10 - Antonia’s background 00:06:01 - How does B2B and B2C differ? 00:09:25 - How to reach B2B customers 00:11:52 - Building B2B relationships 00:17:30 - The importance of people in B2B 00:20:53 - Why brand and reputation are so important 00:24:43 - Why having an online presence matters 00:29:39 - Marketing from cost centre to profit centre 00:34:14 - Marketing at different stages of the buyer journey 00:39:54 - Why people think B2B is boring 00:46:30 - Why purpose has a bigger role in B2B 00:48:38 - Stage 1: Reaching Horizon Scanners 00:51:41 - Stage 2: Reaching Explorers 00:55:18 - Stage 3: Reaching Hunters 00:57:39 - Stage 4: Capturing the Active Buyer 00:59:15 - Stage 5: Marketing post-purchase 01:01:18 - How will AI transform B2B marketing