Скачать с ютуб An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi в хорошем качестве

An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi

In this episode, we're talking about one of my favourite subjects; innovation. And who better to talk about it with than Mauro Porcini, who's the Chief Design Officer at PepsiCo, who is also the author of “The Human Side of Innovation”. We talk about what it takes to make innovation that succeeds, and importantly, what characteristics of people can make innovation that works, (and he really knows, because if you've read the book, there are 24 characteristics that he talks about that are essential). Timestamps 00:00 - Intro 00:56 - The office of Pepsi’s Chief Design Officer 02:56 - How Mauro got into design 07:01 - Why you need to focus on people when innovating 16:29 - Why so many innovations fail 23:17 - Hiring the right people to foster innovation 25:42 - Key characteristics of successful innovators 33:50 - How to inspire kindness, optimism and curiosity 40:27 - Finding the balance in character traits 47:58 - The ideal recipe for innovation 51:26 - How to cultivate happiness at work 55:10 - Fighting the dictatorship of normal 57:00 - Pepsi Rebrand