Скачать с ютуб How Gymshark built a unicorn with influencers - Noel Mack (Chief Brand Officer) в хорошем качестве

How Gymshark built a unicorn with influencers - Noel Mack (Chief Brand Officer)

We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most successful challenger brands in the world, Gymshark. They're one of the original influencer and social media creative brands, growing to be Britain's fastest growing Unicorn. I'm joined by their Chief Brand Officer, Noel Mack, to give me the inside scoop on exactly how they did it. Timestamps 00:00 - Intro 02:29 - Gymshark Origins 04:49 - How Noel Mack bet Ben Francis 07:59 - What is a Chief Brand Officer? 09:28 - How Gymshark do influencer marketing differently 15:17 - Growing the Gymshark community 20:38 - The benefits of being a newcomer 22:59 - Working at a founder-led company 25:36 - When Ben Francis met the Prime Minister 29:09 - The challenges of scaling up fast 37:21 - Launching the Gymshark flagship store in London 43:22 - What’s it like working with Ben Francis? 46:46 - Career advice from Noel Mack