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Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes

In this episode, Antonia Wade, CMO of PwC, turns the tables and interviews our usual host, Jon Evans. From tax intern to marketing podcast host, we delve into Jon's journey through entrepreneurial endeavours at Britvic, through to being fired at Lucozade to finding a successful role in B2B at System1. We also discuss lessons Jon has learned from 150 podcast episodes with CMO's, agency creatives, founders and more. Timestamps 00:00 - Intro 00:43 - Jon’s journey from tax to marketing 10:18 - Deciding if you’re more suited to corporate or entrepreneurial life 12:35 - Why Jon got fired at Lucozade 17:15 - Traits of a confident CMO 18:35 - How do you go from tax to research? 25:21 - Why Jon chose Richard Shotton as his first guest 27:10 - Lesson’s we can take from COVID times 30:20 - What makes a great CMO 36:49 - Do emotional ads really work? 39:44 - Favourite campaign that didn’t perform well with System1 41:19 - Is winning a Cannes Lion worth it or not? 44:42 - How important is purpose in advertising? 48:37 - Is AI the saviour of creativity? 52:35 - What has Jon learned about leadership from Uncensored CMO guests? 56:25 - Who would Jon love to have on the podcast? 57:34 - Happy 50th Birthday Jon!