Скачать с ютуб Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst в хорошем качестве

Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst

Rebecca Hirst is the Chief Marketing Officer of EY UK, a TEDx Speaker and a winner of Campaign's 40 over 40. Before joining EY and making the switch to B2B, Rebecca was Marketing Director at Samsung and working on brands including Coca-Cola, Schweppes, Kellogg’s, Kleenex, Microsoft, IBM, United Airlines, Lufthansa and Star Alliance. Timestamps 00:00 - Intro 00:54 - Winning Campaign’s 40 over 40 04:33 - Being a Ted Talk speaker 08:01 - Rebecca’s time at Samsung 13:08 - Why Jon loves being a challenger brand 17:08 - Working at Coca Cola vs Pepsi 23:00 - How Rebecca transitioned into a B2B role 25:46 - The power of compounding 32:03 - How is B2B marketing different to B2C? 37:36 - How to influence change at a large organisation 46:12 - How EY became UK’s strongest brand 52:14 - Rebecca’s advice to young marketers