Скачать с ютуб How Salesforce built the world's most successful B2B brand - Colin Fleming в хорошем качестве

How Salesforce built the world's most successful B2B brand - Colin Fleming

One thing we don't talk enough about on the Uncensored CMO is B2B. Specifically, B2B companies that are investing in their brand. One such company is Salesforce, who are a true force in the B2B tech world. I caught up with their EVP of Brand Marketing, Colin Fleming, a former Red Bull Racing driver, who gave us an insight into why their brand marketing has been so effective. From Super Bowl ads and partnering with Matthew McConaughey, to building recognisable brand characters and even creating their own huge event, Dreamforce. Links: Follow Colin:   / colinfleming   Follow Jon:   / jonevans   Salesforce: https://www.salesforce.com/ Example ad with Matthew McConaughey:    • “Self-Aware Squirrel” :15 | Ask More ...   Find out more about Uncensored CMO: https://uncensoredcmo.com/ Timestamps: 00:00 - Intro 01:44 - Colin’s life as a racing driver 04:07 - From motorsport to marketing, what did Colin learn? 06:01 - The Salesforce journey 10:20 - The 95/5 rule in B2B 14:30 - The payback of investing in brand 15:27 - Investing in brand assets 19:31 - Why is a B2B company doing a Super Bowl ad? 21:26 - How Matthew McConaughey is involved in Salesforce 23:37 - Thoughts on AI 25:57 - Why Dreamforce is so big 32:28 - Why do people go to conferences 35:36 - Brand partnerships with Formula One 41:53 - Colin’s advice for marketers