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Join Marcel Bruins, Editorial Director of Seed World Europe, as he interviews Nuria Urquia Fernandez, Vice President of the Community Plant Variety Office (CPVO). In this engaging discussion, Nuria shares her perspectives on the latest developments in plant breeders' rights, the evolving landscape of intellectual property (IP) in agriculture, and how new genomic technologies are influencing the sector. Nuria elaborates on the need to strengthen and improve the Plant Breeders' Rights (PBR) system in Europe, highlighting the challenges of provisional protection and enforcement, especially for the fruit sector. She also addresses the ongoing controversy around patents versus plant breeders' rights and explains the importance of creating a balanced system that fosters innovation while ensuring fair protection for breeders, farmers, and stakeholders. With over 30 years of experience in the field, the CPVO has a deep understanding of how intellectual property systems impact agriculture. Nuria outlines key strategies for ensuring that the PBR system remains robust, inclusive, and beneficial for small and medium-sized enterprises (SMEs) as well as larger corporations. Don’t miss this insightful conversation that dives deep into the future of plant variety protection and the role of IP in promoting sustainable agricultural innovation. Chapters: 0:00 – Introduction 1:05 – Enhancing Plant Breeders' Rights in Europe 3:30 – The Role of Patents in Plant Varieties 6:01 – Addressing Anti-IP Sentiment 7:30 – Supporting Innovation for Farmers and Breeders 👉 Subscribe for more industry insights and exclusive interviews! 👈 (+ our SWG description)