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🌱 Can Europe achieve protein independence? Marcel Bruins, Editorial Director of Seed World EU, speaks with Benjamin Laga, CEO of Protealis, about their mission to reshape Europe's protein supply chain. Protealis aims to enable local cultivation of legumes like soybeans and peas, focusing on sustainability, geopolitical security, and opportunities for European farmers. 🚜✨ Learn how Protealis is developing integrated solutions involving both seeds and inoculants, pushing for sustainable, high-protein crops while helping farmers boost yields and profits. Discover their ambitious move from R&D into commercialization and the challenges that come with creating a new market for legumes in Europe. ⏩ Key Topics: 0:10 - What is the vision behind founding Protealis? 1:00 - The four pillars behind Protealis: Sustainability, Geopolitics, Farmers, and Future Food 3:02 - What makes Protealis different from competitors? 4:22 - How Protealis innovations help farmers with yields and sustainability 5:40 - Increasing Europe’s independence in protein production 6:30 - Challenges and opportunities for Protealis and the European legume market 👉 Subscribe for more insights into how agricultural innovation is driving food security, sustainability, and new market opportunities. Like & Share if you believe in locally grown protein solutions for a more sustainable future! 🌾💚 #SustainableAgriculture #ProteinIndependence #Protealis #LegumeInnovation #SeedWorld #PlantBasedProtein #AgriculturalInnovation #FutureOfFood #EuropeanFarming #SeedIndustry #euroseeds2024 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the agricultural and seed industry! 📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America and Europe. With our two divisions Seed World CREATE and Seed World Media, we are able to deliver highly focused consulting, strategic solutions, digital tools and content as well as diverse niche media channels to deploy your marketing message. Nimble and knowledgeable, Seed World Group brings together a full complement of skills to act as an extension of your marketing communications team. Our goal is to help deliver clarity to our clients through systemization and offering turnkey marketing and media solutions. For more information about Seed World Group and what we do, visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: / seedworldgroup ► Twitter: / seedworldgroup ► Facebook: / seedworldgroup