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🌱 How can seed certification revolutionize agriculture in Africa? Marcel Bruins interviews Aurelia Nicault, Programme Officer from the Trade and Agriculture Directorate at OECD, to discuss an exciting new project aimed at boosting Africa's capacity for seed certification. With the support of the G7 countries, this initiative aims to strengthen food security, enhance the livelihoods of smallholder farmers, and create more resilient agricultural systems across Africa. 🌍 Aurelia breaks down the project phases, including the "Train the Trainers" approach, digitalization of training materials, and the importance of public-private partnerships. Discover how this initiative will pave the way for quality seed production, reduced fraud, and long-term sustainability for African agriculture. If you would like to know more about the OECD Seed Schemes and the recent G7 Initiative, please see here: https://www.oecd.org/en/topics/sub-is... ⏩ Key Topics: 0:09 - Why Africa needs enhanced seed certification 1:25 - How seed certification supports food security and resilience 2:19 - The "Train the Trainers" capacity-building model 3:56 - The role of digitalization in the future of seed certification 5:06 - Monitoring and evaluation: How will success be measured? 5:47 - The role of public-private partnerships in the project 👉 Subscribe to stay updated on groundbreaking agricultural initiatives and collaborations that are shaping the future of the seed industry. 💡 Like & Share if you believe in the power of partnerships to transform the future of agriculture! 🌾✨ #SeedCertification #OECD #Africa #SustainableAgriculture #SeedIndustry #SeedWorld #PublicPrivatePartnership #FoodSecurity #CapacityBuilding #G7Initiative #euroseeds2024 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the agricultural and seed industry! 📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America and Europe. With our two divisions Seed World CREATE and Seed World Media, we are able to deliver highly focused consulting, strategic solutions, digital tools and content as well as diverse niche media channels to deploy your marketing message. Nimble and knowledgeable, Seed World Group brings together a full complement of skills to act as an extension of your marketing communications team. Our goal is to help deliver clarity to our clients through systemization and offering turnkey marketing and media solutions. For more information about Seed World Group and what we do, visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: / seedworldgroup ► Twitter: / seedworldgroup ► Facebook: / seedworldgroup