Скачать с ютуб How e.l.f built a billion dollar beauty brand - Kory Marchisotto в хорошем качестве

How e.l.f built a billion dollar beauty brand - Kory Marchisotto

Kory Marchisotto is the Chief Marketing Officer of e.l.f Beauty, a beauty company that surpassed over $1b in annual sales. They're digital first brand builders, taking the internet by storm and connecting closely with their customers. In this episode we talk about why Kory invests heavily in their brand, how every employee is a shareholder and why they collaborated with Liquid Death. Timestamps: 00:00 - Intro 01:15 - Kory’s background 06:11 - Founding story of e.l.f 08:39 - How do e.l.f make their products so affordable 11:30 - Why e.l.f are investing in brand building 15:15 - Staying close to your consumer 19:44 - Bringing customer insight into the business 21:23 - Staying agile as a large business 23:43 - Where have e.l.f invested marketing spend 27:28 - The e.l.f customer demographic 30:57 - e.l.f’ x Liquid Death collaboration 33:24 - e.l.f x Chipotle 37:01 - The e.l.f culture and why it’s important 41:00 - Kory’s advice to younger marketers 44:08 - Why Kory shares her learnings so much on LinkedIn