Скачать с ютуб Hooked: How to Build Habit-Forming Products by Nir Eyal, Ryan Hoover (Book Review) в хорошем качестве

Hooked: How to Build Habit-Forming Products by Nir Eyal, Ryan Hoover (Book Review)

Why do some things get our attention and others don't? What makes us use certain things over and over again? Is there a pattern to the way technology gets us hooked? This podcast tells people about the "Hooked Model," a four-step plan that companies use to get customers to do things over and over again. Successful products meet their ultimate goal of getting users to come back again and again without spending a lot of money on advertising or being pushy about it. Hooked is a book about how to make goods that people want to use, not just because they have to. This audiobook is written for product managers, designers, marketers, company founders, and people who want to learn more about what makes us act the way we do. It gives listeners: Tips on how to make user habits that stick around. Steps you can take to make goods that people love. Twitter, Instagram, Pinterest, and other products that make it easy to form habits use these methods. Added to the second version! A second case study to help people form healthy habits. Nir Eyal put together years of study, consulting, and hands-on experience to write a guide for making products that people will use over and over again. Nir has taught at the Hasso Plattner Institute of Design and the Stanford Graduate School of Business. His articles about technology, psychology, and business are published in The Atlantic, TechCrunch, Psychology Today, and the Harvard Business Review. He also wrote the book "How to Control Your Attention and Choose Your Life: How to Be Indestructible." Introduction In this chapter, Eyal and Hoover explain what "habit-forming products" are and how they can be used to build businesses that do well. They give an overview of the book and talk about how it can help business owners and product designers make goods that customers keep buying over and over again. The Habit Zone, Part 1 In this chapter, Eyal and Hoover talk about how important it is to understand the habit zone, which is where an action turns into a habit. They explain how to find the habit zone for a certain product and give tips on how to create products that can make people do things that become habits. The four steps to making a habit In this chapter, Eyal and Hoover explain that a habit is made up of four parts: a cue, an action, a reward, and an investment. They explain how each step helps form a habit and give examples of how these steps can be used to make goods that help people form habits. Chapter 3: "The First Step": In this chapter, Eyal and Hoover talk about triggers, which are the first step in making a routine. They talk about how to make "triggers" that get people to act and interact with a product. They give examples of different kinds of triggers, such as alerts and feelings. Chapter 4: The Second Step: Doing Something In this chapter, Eyal and Hoover talk about acts, which is the second part of a habit. They show how to make actions that users can do easily and enjoyably. They show how to make actions easier to do and reduce friction to make goods more interesting. Chapter 5: The Third Step: Payoffs This chapter is about the third step of a habit, which is benefits. They show how to make rewards that make users happy and keep them coming back. They give examples of different kinds of rewards, like social rewards (like praise from peers) and internal rewards (like feeling good about yourself). Chapter 6: Investing is the fourth step. This chapter is about the fourth step of a habit, which is spending. They talk about how to make goods that make people want to put time, effort, and money into them. They show how to make goods that get better over time and make people want to use them again and again. Chapter 7: How the Hooked Model Really Works In this chapter, Eyal and Hoover talk about the secrets of the hooked model, which is a guide for making goods that people tend to use over and over again. They show how to use the hooked model to make products that get people to act, keep them interested, and make them want to stick with the product. #marketing #easymarketing #products 🚀 Explore Your Industry-Specific Marketing Course: https://easymarketingschool.org/courses/ Content Creator: 📝 Aysun Ibadova Voiceover author: 🎙️ Jeremy G. Animation author: 🎨 Esmira Guliyeva Sound editor: 🔊 Mahluga Taghiyeva Project manager: 📊 Kamran Tagiyev