Скачать с ютуб How Stores Trick You into Buying Things You Don’t Need – The Truth About Atmospherics в хорошем качестве

How Stores Trick You into Buying Things You Don’t Need – The Truth About Atmospherics

What Are Atmospherics? Atmospherics are the parts of a store that can be changed and that make customers want to come in, shop, and buy. In 1973, Philip Kotler was the first person to notice that design atmosphere could be used as a marketing tool. Atmospherics include things like lighting, background noise, the way things are set up, and other things. These features are there to change how people feel and make them more likely to buy. How Atmospherics Works Almost all shops have some kind of atmosphere, even if it's just a subtle one. For example, a big box office supply shop might be known for its wide, well-lit aisles and bright red signs. Upscale clothing shops will have upholstered chairs or sofas to give the feeling of luxury and to give people waiting with them a comfortable place to sit. Shops that try to attract teenagers often have bright lights and loud music. Panera Bread and Subway® are experts at using the smell of freshly baked bread and other aromas to get people to buy things. When setting up open houses, real estate agents also use aspects of atmosphere. With the help of furniture and the smell of fresh-baked cookies, staging makes it easy for buyers to imagine themselves living in the room. Features of atmospherics include: A map of the space that shows where the workers and checkout counters are. The temperature of the store as a whole Scents or smells that are meant to excite and attract shoppers. Where price information or other signs are placed Music to motivate, calm, or wake you up Decorations that show who the brand is Many of the biggest names in retail use aspects of atmosphere to help people recognize their brand and set it apart from others. One problem is that using atmospheres too much can have the opposite effect, scaring off potential customers or making them want to leave. 🚀 Boost your Retail marketing skills with our course: https://easymarketingschool.org/cours... Content Creator: 📝 Aysun Ibadova, Kamran Tagiyev Voiceover author: 🎙️ Jeremy G. Animation author: 🎨 Nazanin Suleymanova Sound editor: 🔊Aysun Ibadova Project manager: 📊 Kamran Tagiyev