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In this podcast, editor Sirish Chandran sits down with Adil Jal Darukhanawala, an automotive historian, author of Timeless Mahindra, and editor-at-large at evo India magazine. They take a journey back in time to explore how Mahindra & Mahindra evolved, from producing iconic Jeeps to launching the Thar in 2010. The discussion covers all the significant vehicles Mahindra Auto has produced, including the CJ-3B, Armada, Classic, Major, MM 550, Legend, and more. Adil shares insights into the various strategies Mahindra adopted to build the brand it is today. Sit back, relax, and enjoy this in-depth podcast to learn everything about Mahindra Auto. Get your copy of Timeless Mahindra here: https://rzp.io/l/timelessmahindra 0:00 Intro 2:16 Adil's first experience of Mahindra 3:53 The name Mahindra and Mahindra 9:15 How did localisation start? 15:40 The CJ-5 16:18 Evolution of Mahindra vehicles 19:36 The MM line 22:55 Collaboration with Peugeot 27:40 Mahindra Armada 30:17 Who designed the Armada? 33:24 What was changed in the Grand Armada? 37:11 Origin of the Commander 37:28 The FC 42:54 Mahindra and Ford partnership to bring the Escort 48:03 The Mahindra Scorpio 51:18 When did the names ending with O start? 53:09 Would Mahindra Auto shut shop if the Scorpio had failed? 53:44 Mahindra Xylo 54:45 Mahindra XUV500 56:43 Mahindra Thar 1:01:14 Topics that will be discussed in part 2 1:03:05 Adil Jal Darukhanawala's favourite Mahindra 1:03:13 Outro You can also get a copy of Timeless Mahindra here: https://rzp.io/l/timelessmahindra #evoIndia Want more #ThrillOfDriving videos? Subscribe to the evo India channel: https://bit.ly/2VfzioP Read our stories here: https://evoindia.com/ Buy #EvoIndiamagazine here: www.evoindia.com/magazine Follow us on Instagram: / evoindia Find us on Facebook: / evoindia Follow us on Twitter: / evoindia Official merchandise on 100kmph: http://www.100kmph.com/evoindia