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Maruti Suzuki's Impact on the Indian Auto Industry, with Adil Jal Darukhanawala | evo India Podcast

Celebrating four decades of the iconic Maruti Suzuki 800, the beloved people's car of India, Editor Sirish Chandran and Editor-at-large Adil Jal Darukhanawala delve into the profound impact that Maruti Suzuki has had on the Indian automotive industry throughout these 40 years. In this engaging podcast, they share captivating insights into Adil's personal experiences with the 800, exploring the evolution of this legendary vehicle through various generations, such as the Zen, A-Star, and Alto. But it's not just about the cars – the conversation also provides a fascinating glimpse into the automotive landscape of India before the inception of Maruti Udyog Limited. Adil sheds light on the conditions, challenges, and dynamics of the Indian auto industry during that era, setting the stage for the transformative journey that was to follow. The discussion also delves into the origins of the SS80, unravelling the story behind its creation, and provides insights into why the Maruti Suzuki 800 earned its reputation as the people's car. Chapters 0:00 Intro 0:51 Indian auto industry before Maruti Suzuki 7:14 People behind the formation of Maruti Suzuki 11:30 Hurdles for other car manufacturers 14:19 Why was the 800 the people's car? 15:03 Timeline to launch the 800 15:55 Maruti SS80 17:13 Improvement in quality 19:50 Allotment of cars 20:42 Culture at Maruti Suzuki Udyog Limited 22:19 Maruti Suzuki SB308 24:11 Localisation 25:39 Similarities between SB308, Omni, and Gypsy 26:34 Maruti Suzuki Gypsy and rallying 27:30 Platform sharing 28:51 Maruti Suzuki and Motorsports 30:47 Maruti Suzuki Zen 32:54 Social change with the Maruti Suzuki 800 34:03 Maruti Udyog and Porsche Engineering 36:23 Back to the Zen 38:28 Maruti Suzuki Alto 42:07 Cars for India and export 44:00 RnD at Maruti Udyog 47:07 Maruti and Suzuki's relationship with the government 50:27 Talent pool at Maruti Suzuki 51:54 Reliability and longevity of the Maruti Suzuki cars 55:40 Maruti Suzuki A-Star 56:14 Maruti Suzuki Alto 57:10 Adil's SS80 ownership experience 1:00:20 Maruti Suzuki's heritage 1:02:20 How the Alto Transformed India 1:04:09 Second-most important car in India #evoIndia Want more #ThrillOfDriving videos? Subscribe to the evo India channel: https://bit.ly/2VfzioP Read our stories here: https://evoindia.com/ Buy #EvoIndiamagazine here: www.evoindia.com/magazine Follow us on Instagram:   / evoindia   Find us on Facebook:   / evoindia   Follow us on Twitter:   / evoindia   Official merchandise on 100kmph: http://www.100kmph.com/evoindia