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In this video, we'll explore 12 of the most common motivation theories. We'll start by explaining why different motivation theories exist. We'll provide the basic idea behind them as well as look at how they can be broadly categorized into two groups: content theories and process theories. Once we've done that, we'll review the key concepts behind each of these motivation theories (note that each of the links takes you to more information about that particular theory): Maslow's Hierarchy of Needs (https://hi.switchy.io/2EGm) Herzberg's Two Factor Theory ( • Two Factor Theory | Herzberg's Theory... ) McClelland's Three Needs Theory ( • Three Needs Theory Explained ) McGregor's Theory X and Theory Y (https://hi.switchy.io/2EGq) Alderfer's ERG Theory ( • ERG Theory of Motivation ) Mayo's Motivation Theory (https://hi.switchy.io/2EGr) Adam's Equity Theory ( • The Equity Theory of Motivation ) Vroom's Expectancy Theory ( • Expectancy Theory of Motivation ) Taylor's Scientific Management Theory ( • Scientific Management Theory ) Bandura's Self-Efficacy Theory (https://hi.switchy.io/2EGt) Skinner's Reinforcement Theory (https://hi.switchy.io/2EGu) Locke's Goal-Setting Theory ( • Locke's Goal Setting Theory of Motiva... ) We'll cover all of that, and we'll do it in 10 minutes! To learn more, read our companion article here: https://hi.switchy.io/2YSV Subscribe to Our Channel: http://bit.ly/2k9j9DJ