Скачать с ютуб The Mischief mindset behind the most creative agency in the US with Greg Hahn в хорошем качестве

The Mischief mindset behind the most creative agency in the US with Greg Hahn

Greg Hahn is the Co-founder and Chief Creative Officer of Mischief. One of the hottest agencies in the world doing work for the likes of Tinder, Tubi and Coors Light. Previous to Mischief, Greg was the CCO of BBDO NY. During that time BBDO was recognized as the most awarded agency in the world by the Gunn Report. It was also named Agency of the Year at The One Show, ADC and The Webbys multiple times. Timestamps 00:00:00 - Intro 00:01:10 - How did Greg Hahn get into the advertising industry? 00:02:42 - 14 years at BBDO 00:03:52 - Getting fired from BBDO 00:06:24 - From being fired to creating Mischief 00:11:08 - The extraordinary cost of being dull 00:14:11 - Why do so many companies play it safe? 00:16:36 - Winning a Grand Effie with Tubi 00:19:29 - The Mischief mindset 00:26:21 - The opposite of a good idea can also be a good idea 00:26:59 - How can you use you disadvantage as your advantage? 00:30:50 - How can you change the context and reframe things 00:34:10 - What would you do if you weren’t afraid 00:38:14 - How to make the best out of being fired 00:49:24 - What Mischief believes in 00:53:49 - How Mischief hires great people 00:55:29 - How does Mischief stay sharp as they grow? 00:56:29 - Choosing the right clients to work with 00:58:55 - What’s next for Mischief? 01:00:10 - Hardest part of growing and scaling Mischief 01:03:27 - Advice for starting an agency from scratch