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Google Ads Broad Match Strategies

Broad Match is the least restricted keyword match type on Google Ads and can be used very well, but it can be a dangerous tool if you're not using it correctly. In this video, we discuss reasons people use Broad Match, suggestions for additional tactics to use instead of Broad Match, and strategies to make your Broad Match keyword usage as efficient and effective as possible. 0:58 - Why People Use Broad Match Keywords 3:45 - Suggestions to Test to Find Scale Instead of Using Broad Match 6:16 - Strategies to Make to Broad Match Keywords as Efficient as Possible #googleadsbroadmatch #googlebroadmatch #adwordsbroadmatch -- Have a topic you want the Paid Media Pros to breakdown? Let us know in the comments below! CHECK OUT OUR AFFILIATES: Unbounce - https://bit.ly/pmp-unbounce Instapage - https://instapage.grsm.io/paidmediapros Supermetrics - https://bit.ly/supermetrics-pmp TubeBuddy - https://www.tubebuddy.com/paidmediapros Canva - https://partner.canva.com/paidmediapros Find more about the Paid Media Pros here: Website: https://www.paidmediapros.com Merch: https://my-store-c4f630.creator-sprin... Facebook:   / paidmediapros   Instagram:   / paidmediapros   Twitter:   / paidmediapros