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Google Ads Bidding Strategies

Each Google Ads bidding strategy is designed to meet a specific goal and choosing the wrong one could mean disaster for your campaign. In this video, we'll walk through each Google Ads bidding strategy and provide insights into how they work, their best and worse use cases, and help you choose which one is right for your goals. 0:35 - Intro to Choosing a Bid Strategy 2:40 - Manual CPC Bidding 5:39 - Enhanced CPC 7:57 - Maximize Clicks 10:40 - Bidding Strategies and Bid Modifiers 11:40 - Maximize Conversions 14:26 - Target CPA (tCPA) 19:01 - Target ROAS (tROAS) 21:35 - Maximize Conversion Value 23:17 - Target Impression Share Bidding #googleadsbiddingstrategies #biddingstrategies #googleads #paidsearch #ppc -- Have a topic you want the Paid Media Pros to breakdown? Let us know in the comments below! CHECK OUT OUR AFFILIATES Unbounce - https://bit.ly/pmp-unbounce Supermetrics - https://bit.ly/supermetrics-pmp TubeBuddy - https://www.tubebuddy.com/paidmediapros Instapage - https://bit.ly/pmp-instapage Find more about the Paid Media Pros here: Website: https://www.paidmediapros.com Facebook:   / paidmediapros   Instagram:   / paidmediapros   Twitter:   / paidmediapros