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Robert Cialdini on Unethical Influence and Sacred Shortcuts 3 года назад


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Robert Cialdini on Unethical Influence and Sacred Shortcuts

As soon as marketers realized that Robert Cialdini's Principles of Influence actually worked to change customer behavior, a few used them in ways that were unethical and manipulative. False authority claims. Fake scarcity. As with any effective technique, influence can be misused to the detriment of the customer. In this Brainfluence Brief, Cialdini himself explains why some of our mental shortcuts should be sacred. In particular, he dives into the sketchy scarcity claims (prominently used in the travel industry to create urgency). Don't be THAT marketer! Full video episode:    • Robert Cialdini on Influence: New and...   Show notes page with text, audio, links, resources: https://www.rogerdooley.com/robert-ci...

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