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Mindstuck with Michael McQueen

This episode of Brainfluence is full of insights and tips for anyone looking to master the art of change. We’ll uncover why fear is often the silent factor blocking change, and how empathy is a crucial tool in understanding and addressing those fears. Our guest, bestselling author and acclaimed speaker, Michael McQueen, shares his expertise on why people aren’t necessarily afraid of change itself, but of the losses they associate with it. We explore psychological safety and agency, dissect the power of priming through questions, and delve into the transformative technique of motivational interviewing. Touching on the hierarchy of disagreement, we also discuss the striking contrast between constructive persuasion and the manipulative tactics employed by some public figures. In a world that's increasingly polarized, Michael and Roger examine how we're driven by our fight-or-flight instincts, often making us resist change. In addition, we look at how marketing ideas effectively requires more than just presenting facts — it involves emotion, empathy, and storytelling, tailored to the values cherished by your audience. Michael's new book is, Mindstuck: Mastering the Art of Changing Minds. Audio, Text, Resources: https://www.rogerdooley.com/mindstuck... Amazon: https://amzn.to/3QkrxMF [00:00:00] - Intro [00:00:06] - Introduction of the episode and guest, Michael McQueen. [00:00:35] - Michael McQueen joins the conversation. [00:01:27] - Discussion about the initial reaction to recycled water and starting point for "Mindstuck." [00:02:12] - Explanation of resistance to recycled water in San Diego. [00:03:18] - Psychological and marketing strategies for changing perceptions about recycled water. [00:06:41] - Influence of instinctive reactions on decision-making and politics. [00:09:34] - Strategies for changing minds while respecting dignity and agency. [00:10:19] - Role of emotion and empathy in persuasion. [00:12:15] - Political polarization and the challenge of changing deeply held beliefs. [00:15:20] - Addressing fears associated with change and decision-making. [00:17:13] - Psychological aspects of indecision in a business context. [00:19:38] - Utilizing priming in persuasion and communication. [00:24:04] - Hierarchies of disagreement and engaging in productive discourse. [00:26:11] - Analysis of persuasive techniques used by politicians like Donald Trump. [00:31:02] - Ethical considerations in using persuasive techniques. [00:31:22] -How to find Michael McQueen and his work.