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How to Use UTM Parameters in GA4 (2024 campaign tracking explained)

UTM parameters and GA4 help you measure and analyze the performance of your marketing campaigns. Once UTM are added to your URLs in your marketing campaigns (like in email marketing and paid media), Google Analytics 4 will record those traffic sources so you can analyze your performance. This video shows how to create UTM tagged links (using 2 free tools), how to view your UTM tagged traffic in Google Analytics 4 reports, how to create a custom GA4 report for campaigns, and how to use Explorations to see utm_content. This video focuses on utm_source, utm_medium, utm_campaign, and utm_content, but we review all UTM parameters. Here are the resource links mentioned in the video: Root and Branch UTM Guide: https://www.rootandbranchgroup.com/ut... GA4 support article on specific parameters: https://support.google.com/analytics/... GA4 URL Builder: https://ga-dev-tools.google/ga4/campa... What's new in GA4: https://support.google.com/analytics/... Have questions or feedback? Feel free to leave a comment! More resources and links below. ================================== Subscribe: https://www.youtube.com/c/rootbranchd... Subscribe to free monthly newsletter: https://www.rootandbranchgroup.com/ne... 🔗 Links to 📹 VIDEO TUTORIALS: ========DIGITAL FUNDAMENTALS========== 📺 How to Set Up GA4 in with GTM (2024 update):    • Install Google Analytics with Google ...   📺 GA4 Full Beginner's Tutorial:    • Google Analytics 4 Full Tutorial for ...   📺 GA4 Events Guide (2024):    • Google Analytics 4 Events Tutorial: C...   📺 Google Tag Manager Beginner's Tutorial with Install Guide:    • Google Tag Manager Beginner's Tutoria...   📺 6 Simple Tips for Custom Reports:    • 6 Simple Tips For Building GA4 Custom...   📺 Looker Studio Events Dashboard Tutorial:    • Looker Studio Dashboard Using Google ...   📺 How to Install Microsoft Clarity with GTM:    • Microsoft Clarity for Complete Beginn...   ========CUSTOM EVENTS========== 📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager:    • Button Click Tracking With GA4 and Go...   🔘 📺 How to TRACK POP UPS:    • How to Track Popups with Google Tag M...   🆙 📺 Use Element Visibility to Track EMAIL SIGNUPS:    • Google Tag Manager Element Visibility...   📺 Track EMAIL LINK CLICKS:    • Track Email Link Clicks in Google Ana...   📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager:    • Set Up Page Timer Tracking in Google ...   ⏲ 📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager:    • How to Set Up GA4 Link Click Tracking...  🖯 📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager:    • Scroll Depth Tracking in Google Tag M...   🖯 📺 How to use TRIGGER GROUPS:    • Google Tag Manager Trigger Groups: Ho...   📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio:    • Google Data Studio GA4 Report | How t...   📊📊📊 📺 Custom Events without GTM:    • Create GA4 Custom Events (Without Goo...   ========ARTICLES========== 🔗 Links to 📖📖📖 BLOGS: Some of the best articles on the Root and Branch site ✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: https://www.rootandbranchgroup.com/ga... ✭ Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/go... ✭ A Practical Guide to Event Parameters: https://www.rootandbranchgroup.com/ga... ✭ Link GA4 and Google Search Console: https://www.rootandbranchgroup.com/go... ✭ Session Source Medium in GA4: https://www.rootandbranchgroup.com/go... ✭ Microsoft Clarity Full Tutorial: https://www.rootandbranchgroup.com/mi... ✭And Some SEO! How to Edit robots.txt on Wordpress! https://www.rootandbranchgroup.com/ed... Follow Root & Branch on LinkedIn:   / root-branch   Or About Root & Branch: https://www.rootandbranchgroup.com/ab... Thanks for coming by! - - - - - - - - - - - - - - - - - - - - - Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light. Rest easy. Mathew 11: 28 - 30 Meeting the Real Jesus - Tim Keller:    • Meeting the Real Jesus – Timothy Kell...