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How Manufacturing Companies Can Win in 2022 | Manufacturing Marketing Strategies for 2022

Welcome to another episode of the Growth Marketers Podcast! As we’re entering the new year, every organization is actively looking for ways to improve their business - manufacturing companies included. As digital marketers, we worked with a ton of manufacturers. Many of them have been doing business the same way for 10, 15, or sometimes 50 years. But the technology evolves, buyer behavior changes. In an environment like this, we cannot keep doing the same thing and expect different results. There are common tendencies among the companies that are not doing so well and struggling to take that next step in their business. But there are also common tendencies among the companies that dominate their respective fields and truly stand out. So today’s episode is about what you can do as a manufacturing company to win in 2022. We share our observations from the past 5-10 years. What are the shifts and trends in the manufacturing space regarding sales and marketing? What is the key to success? Tune in! 00:00 Intro 01:32 What are the issues that you know manufacturing companies face in 2022 when it comes to investing in marketing? 06:24 What can I do to help grow my business? 11:53 Imagine being in the shoes of that distributor, the installer, the contractor 14:10 Turn your website in your web properties into a publication for your industry 16:11 What channel and delivery method is going to be the best to get this in front of my audience? 20:34 Fear of discussing or sharing some industry secrets or internal processes 23:19 Wrap up 24:47 Outro ►Subscribe to our channel here:    / oneims   ►Listen to our podcast https://open.spotify.com/show/0rq9sO5... ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:  / oneims   LinkedIn:   / oneims   Instagram:   / oneims   Twitter: https://twitter.com/oneims?lang=en ►Find the equipment we used below Sony A7iii: https://amzn.to/30jcsBc Sony a6600: https://amzn.to/2DtUIKp GoPro Hero7: https://amzn.to/39KnouY Sony 24-240: https://amzn.to/2PfLqob Sony 90: https://amzn.to/2Ximcdc Sony 24-70: https://amzn.to/2Ptb4Gh Sony 10-18: https://amzn.to/2EHrNDv Shure SM7B: https://amzn.to/3glRgAm Sennheiser G4: https://amzn.to/3feColW Zoom H6: https://amzn.to/3fmrx9q Manfrotto 290: https://amzn.to/3glRjfw Godox SL-60W: https://amzn.to/30jdBbY *Topics in this video* finding creative ways to improve your business , how to market a manufacturing company, manufacturing and marketing, manufacturing marketing, manufacturing marketing tips, best marketing strategies for manufacturing companies, manufacturing marketing 2024, how manufacturing leaders look at the business and the marketing is a big challenge, the biggest challenges manufacturer leaders, The challenges of Manufacturing Industries, Biggest Challenges and Solutions for Manufacturers, industrial marketing, industrial marketing 2024, industrial marketing agency, marketing for manufacturing, industrial marketing strategy guide