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The Best Strategies for B2B Manufacturing Marketing

Welcome to the latest episode of the Marketing Blender Show hosted by Daisy McCarty and Dacia Coffey! In this episode, we delve into the intricacies of B2B manufacturing marketing, exploring examples, tips, tricks, and essential insights for anyone navigating this complex landscape. Manufacturing marketing comes with its own set of challenges, from supply chain issues to long buying cycles. But fear not! We've got you covered with actionable strategies to make your marketing efforts more effective. Join us as we discuss the importance of understanding multiple buyer personas, the significance of being Omni Channel, and the evolving landscape of digital marketing for B2B manufacturers. From leveraging LinkedIn and Google ads to harnessing the power of email marketing, we'll help you craft a comprehensive marketing strategy. But it doesn't stop there! We also explore the role of thought leadership, social selling, and the critical need for consistency in long sales cycles. Discover how to navigate competition, combat commoditization, and optimize distributor and reseller channel marketing for maximum impact. Don't miss out on valuable insights and actionable strategies to elevate your B2B manufacturing marketing game. Watch the full episode now and take your marketing efforts onward and upward!