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Fighting Back Against Fake Reviews with Carolyn Jameson of Trustpilot

Every second a new review comes into Trustpilot, the consumer review website that is helping brands and consumers harness the power of feedback. On this episode of Up Next in Commerce, Carolyn Jameson, the Chief Trust Officer at Trustpilot, discusses how the company is creating an open, holistic, transparent experience for everyone so that consumers can trust the brands they engage with, and brands can connect with their customers and improve their businesses using authentic feedback. Key Moments: 0:00 Episode Start 4:00 What is Trustpilot and why did Carolyn join? 5:45 The components needed to build trust and fight fake reviews 7:30 Why the best companies aren’t the ones with five stars 9:00 How to encourage customers to leave authentic reviews 10:30 Fighting fake reviews 13:20 Using reviews to help identify trends and patterns in consumer behavior Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org. Listen and Subscribe on Spotify: https://spoti.fi/3sTa3v9 #upnextincommerce #trustpilot #fakereviews