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Talking TV, Streaming, and Segmentation with Fariba Zamaniyan of Xperi Corporation

Although you might think of Tivo as the DVR of days gone by, the brand is still having an impact. These days, TiVo is part of Xperi Corporation, and the data that the company gathers is making it possible for brands to understand their customers better as it relates to TV and streaming advertising. Fariba Zamaniyan, the Vice President, Advanced Media and Advertising at Xperi Corporation, discusses that and more on this episode. Key Moments: 0:00 Episode start 7:25 Understanding the landscape of TV advertising 10:00 Taking control and bringing tech in-house to harness the power of digital 12:50 How are larger brands adapting to new platforms? 16:50 Will Nielsen be prominent in the future? 22:20 What are brands doing today that is actually working when it comes to assessing consumer behavior? 28:00 The data that is most exciting to dive into 29:20 How should brands think about segmenting customers to ensure the most success? Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org. Listen and Subscribe on Spotify: https://spoti.fi/3Mag8uO #upnextincommerce #streaming #segmentation