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Packaging & Labelling | What is Packaging and What is Labelling? Examples and Case Studies (Mkt 54)

View all our courses and get certified on https://academy.marketing91.com Packaging refers to the activities involved in designing and producing a suitable container for a product to protect it from physical damage and making it appealing to a customer. The Packaging gives a unique identity to a product and helps to display, promote and make it marketable. Example - Coca Cola Packaging – Advantages - Prevents breakage or leakage - Protects from heat and light - Ensures safe passage in transportation - Creates a positive product image - Promotes sales - Used as a successful marketing strategy - Gives the product an attractive appearance Example - Pepsi Labelling Introduction Labelling refers to the printed information about the product on the packaging and is useful in product identification. Labelling can either be a simple tag or an elaborate design with lots of information. Labelling displays information about - Name of manufacturer - Place of manufacture - Ingredients - Directions to use - Manufacturing and expiry date - Price - Brand name - Net quantity Labelling - Types Brand Labels In the Brand Label, the customer finds the name of the brand and some personal details. Grade Labels The Grade Label display the quality of the product with help of words, number or letter. Informative Labels Informative Labels provide product information like content, care instructions, price, how to use, expiry date etc. Example -Nike Air Nike takes the help of Futuristic packaging for Nike Air by creating a bubble-shaped plastic package that fits the shoes comfortably. Example - Thelma’s Thelma’s offer homemade cookies in the beautiful oven or stove-shaped cartons to enhance their brand image. Example - Sony Waterproof Walkman in Water Bottle Sony took the help of a vending machine to showcase the waterproof features of the product. Example - Smirnoff Caipiroska The textures of the Smirnoff Caipiroska bottles reflected its flavours and the diagonal perfusions on the bottles made the customers think that they were peeling the fruits from the bottles. Example - Products with Famous Packaging - Red Bull Can - Kinder Joy - Kit Kat - Marlboro This video is on the concepts of Packaging and Labelling and it has the following sub-topics. Time Stamps 0:00 Introduction to Packaging & Labelling 00:41 Packaging Example Coca Cola 00:54 Packaging Advantage 01:27 Example Pepsi 01:51 Labelling Introduction 02:46 Labelling Types 03:35 Example Nike Air 04:12 Example Thelma’s 04:28 Example Sony Waterproof Walkman in Water Bottle 05:09 Example Smirnoff Caipiroska 05:29 Example Products with Famous Packaging