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Brewing Communication in the New World - Sake Future Summit 2020

Recorded and broadcast for Sake Future Summit 2020 held on November 21-22. Brought to you by the Japan Sake & Shochu Makers Association and presented by Sake On Air. Broadcast from the Japan Sake & Shochu Makers Association. Full schedule and details at: https://www.sakeonair.com/summit/ Title: Brewing Communication in the New World Host Region: New Zealand Summary: Many New World wine regions also have a very vibrant craft beer scene, leading to a pair of high-quality beverage categories adopting all sorts of marketing and product innovations side-by-side, resulting in new entries into the market capturing legions of local and international followers. Sake, on the other hand, can generally be characterized as having a bit of a communication problem, one of many factors contributing to all kinds of misinterpretations as the the nature of the product, how it’s valued, and opportunities for enjoyment. For this session, we’ll explore what sake might be able to glean from the communication, marketing and product innovations that have built inspiring industries rooted in tradition, and how thoughtful approaches to communication for sake could help it to penetrate these dynamic markets that have made craft beer and New World wine so successful. Speakers: Wayne Manu Shennen (Owner of Rangitoto Tokyo Craft Sake and New Zealand Wine Bar), Andrew Childs (Founder & Brewmaster of Behemoth Brewing Company) Rangitoto Craft Sake & New Zealand Wine Bar: https://www.rangitototokyo.com/ Behemoth Brewing Company: https://www.behemothbrewing.co.nz/beer Facilitator: Justin Potts (Sake On Air), Chris Hughes (Sake On Air) Sake On Air https://www.sakeonair.com/ Subscribe Apple Podcasts: https://podcasts.apple.com/jp/podcast... Spotify: https://open.spotify.com/show/3iQ0aUr... Japan Sake & Shochu Makers Association http://www.japansake.or.jp/sake/english/ Japan Sake & Shochu Information Center http://www.japansake.or.jp/sake/engli... Subtitling and Editing by Inaho Film https://www.inahofilm.com/