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The Truth About Influencer Marketing, Giveaways, Donations and Peer to Peer Oversharing

I'm spilling the truth about how I approach three different areas that I consider to be under the umbrella of marketing for my small business. If you've ever been contacted by a influencer on social media to solicit a partnership or to send free products, this video is for you. If you've ever been asked to donate to a local fundraiser, gift basket, giveaway or auction item, this video is for you. If you've ever been asked by a fellow candle maker "where'd you get that" or "what wick do you us" or insert your commonly asked question here, this video is for you! It's not a knock to say anyone or anything is wrong, it's just a video to share what I think is a good rule of thumb, idea on approach or thoughts to consider AND to learn how you handle these instances when it comes to sharing and promoting! ***I watched this video back during editing and I feel like I left a piece out. I think that influencer marketing has been a huge contribution to the way in which we learn and received information both good and bad. I can definitely see the power behind it and will gladly welcome the opportunity when it feels like the right fit. In my experience as a small business, when I am cold contacted in my DM’s by someone soliciting my products without being a follower, customer or anything besides that message, it doesn’t work. If I were to invest in a larger opportunity I’m certain the results would be different so please know I’m only speaking on this situation and setting. I kindly ask that if you disagree and feel compelled to comment, to keep it kind and constructive as typically when I state my opinion boldly I get a lot of harsh feedback and while I get we have differing views, it doesn't have to be unkind. 00:00 Welcome Back Friends! 03:07 My take on Influencer Marketing 04:40 My tip for you if you are trying to work with an influencer 07:00 Giveaways, Fundraising and Donations 09:00 Where to say Yes or No 12:32 Peer to Peer Sharing & Ethics 15:05 I simply will not answer 16:00 Food for thought Shop My Candle Making Store: https://www.amazon.com/shop/upsidegoo... *Shopping Makesy? Use my 10% off code on your next order - AshleyFathergill10 // $30 for 30 // Want to run some roadblocks by me? Let's figure them out together. In these sessions over zoom we can discuss whatever is keeping you and your small business up at night! *Sign up here: https://mailchi.mp/upsidegoodsco/ment... - Join the Candle Collective for candle makers and entrepreneurs: https://mailchi.mp/upsidegoodsco/thec... - Join our Facebook Group to discuss business, marketing and strategy tips for your business:   / thecandlecollective   // CONTACT ME // For all subscribers, please use this email: [email protected] For business inquires only, please use this email: [email protected] DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! Thank you for supporting my channel!