Скачать с ютуб CEP Webinar 001: Leading Commercial Excellence (14 Dec 2023) в хорошем качестве

CEP Webinar 001: Leading Commercial Excellence (14 Dec 2023)

Our Managing Partners, AJ and Vimal, talk about buyer-seller congruence in the first of CEP's webinar series held on 14 Dec 2023. We are in an ever-evolving business ecosystem where competition is fierce, change is challenging, and customer expectations are truly transformational. The need for commercial leaders to stay ahead of the curve has never been more crucial. Are you playing to win, or just about managing to stay in the game? Join us if you feel that: - Your company has strong legacy and product portfolio, but whose conventional product-push approach to the market no longer produces exceptional commercial results - You are stuck in a commercial ‘status-quo’ with your top competitors, and are in need of a fresh new customer-pull approach to developing the right strategy, processes, skills and culture required to attract and retain customers - The dominant mindset of leadership seems to be focused on cost-cutting and incremental optimization instead of on increasing and capturing customer value This is the first in a series of Webinars that will happen in 2024 on relevant topics around Commercial Excellence. Areas that will be covered include Strategy, Sales, Marketing, Leadership, Culture, Digital, AI and Customer Experience. Reach out to us if you'd like to have a chat, or leave a comment under the video!