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CEP Webinar 002: Best Practices: Aligning Sales and Marketing with Buyers 29 Feb 2024

Our Partners, Vimal and Evonne, talk about the why and how of aligning your sales and marketing teams and strategies in the second of CEP's webinar series held on 29 Feb 2024. In our first webinar "Leading Commercial Excellence" we spoke about the misalignment that organisations have with their prospects and buyers' needs. Prospects and buyers are sometimes more well informed than we are about not only our solutions but also that of our competition and they spend up to 83% of their time self-educating and trying to avoid Sales. Given this scenario, it becomes vital that within our organisations, we must align our overall Sales and Marketing efforts closely, Research has shown however that a lack of such alignment is costing businesses up to $1 TRILLION (12 zeros!) annually. This misalignment is the No. 1 reason why a business's annual revenues and margins stagnate, or worse, decline. Conversely, companies that align sales and marketing teams achieve 24% faster growth rates and 27% faster profit growth annually. Join us in this insightful webinar to understand best practices in alignment of sales and marketing around customer needs. Evonne and Vimal will break down the key elements to achieving and maintaining sales and marketing alignment so as to secure long term commercial success. This is the second in a series of Webinars that are happening in 2024 on relevant topics around Commercial Excellence. Areas that will be covered include Strategy, Sales, Marketing, Leadership, Culture, Digital, AI and Customer Experience. Reach out to us if you'd like to have a chat, or leave a comment under the video!