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Awin CEO Adam Ross on the Future of Affiliate Marketing

In Ep. 79 of Earned, we sit down with Adam Ross, CEO of leading affiliate marketing platform Awin. To start, Adam explains what affiliate marketing is, and how Awin helps connect companies to affiliate partners with engaged consumer audiences. We discuss why affiliate marketing is relevant to any industry, and Adam reveals how Awin is working to unite the influencer and affiliate marketing industries for a more seamless experience. We hear how Awin competes with social platforms’ native affiliate marketing programs, as well as giants like Amazon and Shopify, by providing superb opportunities and customer service to their affiliate partners. Next, we switch gears and talk through the growing pains involved in building a company with over a thousand employees, and hear how Awin successfully brought several acquisitions into the fold. We discuss the challenge of balancing company growth with profitability, before Adam shares his experience transitioning from COO to CEO. To close the show, we learn how Awin has cultivated such a positive company culture, and why Adam supports a four-day work week. In this episode, you will learn: 1. What affiliate marketing is, and why it's relevant to any industry 2. How to scale a company thoughtfully and sustainably 3. The power of promoting a positive company culture as CEO Key Takeaways: 0:00 Adam Ross Intro 2:50 - 8:20 What affiliate marketing is, and the sectors that benefit the most from it 9:22 - 11:56 How Awin aims to make affiliate marketing easier for creators 28:05 - 31:22 The challenge of balancing company growth and profitability 34: 27 - 38:02 How Awin cultivates a positive company culture If you're new to our Earned series, be sure to catch up on all of our previous episodes here:    • Earned: Unlocking the Power of the Cr...   Listen and follow the podcast on: Spotify - https://open.spotify.com/show/6EvXMeM... Apple Podcasts - https://podcasts.apple.com/us/podcast... Google Podcasts - https://podcasts.google.com/feed/aHR0... Resources: Awin: https://www.awin.com/us Connect with the Guest: Adam Ross’s LinkedIn:   / adambross   Connect with Conor Begley & CreatorIQ: Conor’s LinkedIn -   / conormbegley   CreatorIQ LinkedIn -   / creatoriq   Follow us on social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?... CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is... CreatorIQ Twitter - https://twitter.com/CreatorIQ?ref_src... #awin #affiliatemarketing