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Legacy Brands Excelling in the Age of Creators | CreatorIQ Connect

Let’s be honest; the early days of creator marketing often favored independent brands with smaller teams and lesser-known reputations to risk. Many enterprise brands with global policies, distributed workforces and carefully managed reputations were understandably hesitant to hand over the keys to their online communities to creators. But now? They’re adapting and applying the scale and power of their brands to creator marketing — and gaining ground. Moderated by Business Insider Senior Creator Economy Reporter Amanda Perelli, marketing leaders from AT&T and Benefit Cosmetics discuss how their global organizations have centralized creator program management and amplified creator content to connect more deeply with consumers, and drive results. Check out the rest of our sessions from CreatorIQ Connect LA 2024 here:    • CreatorIQ Connect LA 2024   Connect with CreatorIQ: LinkedIn -   / creatoriq   Instagram - https://www.instagram.com/creatoriq/?... TikTok - https://www.tiktok.com/@creator.iq?is... X - https://twitter.com/CreatorIQ?ref_src...^google|twcamp^serp|twgr^author #CreatorIQConnect #creatormarketing #creatoreconomy