Скачать с ютуб SaaS Go To Market Strategy Problems - Improve Your B2B GTM Strategy with Customer Segment Analysis в хорошем качестве

SaaS Go To Market Strategy Problems - Improve Your B2B GTM Strategy with Customer Segment Analysis

A weak SaaS go to market strategy can cause big problems. Learn how to improve your B2B SaaS go to market strategy and what you can do to unlock new product growth for your high-growth startup. Are you experiencing these situations with your product? Happy customers push you in one direction while others are leaving, and you're trying to save them. You're adding new features, but there’s no change. Feel familiar? So what do you do? ‍ This is actually a symptom of a weak b2b SaaS go to market strategy. Andrew and Ryan will unpack the exact steps and mindset shifts you need to take to make your B2B GTM strategy more impactful this year. Let's talk about Saas market segmentation Segments: 00:00 - Intro 01:25 - What Is Go To Market Strategy for Startups? 02:14 - Market Segmentation Variables 04:30 - Common Problems with Poor Customer Segmentation 05:57 - Customer Segment Analysis 06:55 - Customer Prioritization Model 09:59 - Beachhead Strategy for Market Segments 11:24 - Discussion and Q&A Begins 15:30 - How Can Startups Pivot Market Segments? 18:34 - Who Owns Go To Market Strategy at a Series A Startup? 24:54 - Investor Influence on GTM for SaaS 30:17 - Should You Target Smaller Segments for Leverage? 34:15 - How Can You Audit Your GTM Strategy? 39:39 - Common Misconceptions with SaaS GTM Strategy 49:12 - GTM strategy for B2B vs B2C vs Product vs Service 57:56 - Closing Thoughts and Announcements Are you leading a Series A or Series B startup? Get free access to Ready to Scale video series. https://www.headway.io/ready-to-scale... ====================== What is Open Office Hours? ====================== Have a question about your product or feeling stuck on a project? Not sure what to do next? Get your questions answered - for free. Ask us anything about tech startup advice, new feature testing, product strategy, app design, and software development after the discussion. Join Andrew Verboncouer, Partner & CEO at Headway, and other special guests to help you reach your goals. Get the feedback you need to move forward. Learn alongside other founders, product leaders, and industry experts with honest discussions around creating better products. #saas #gotomarket #startupgrowth