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Go-to-market Launch Strategy for Startups

Marketing expert Ren Peir shares tools for generating buzz about your new service or product. Beginning with a strong positioning statement, founders and startup teams can create customer personas and sales funnels to decide how and when to reach potential customers before they launch their latest offering. Part of our Business Webinar Program, presented by Bank of America. Subscribe to our channel for more small business webinars for women entrepreneurs. Founded by designer Tory Burch in 2009, the Tory Burch Foundation advances women's empowerment and entrepreneurship by providing access to capital, education and digital resources. #womenentrepreneurs #femalefounders #smallbusiness #productlaunch #GTMstrategy 00:00:00 Welcome and Introductions 00:00:29 Overview Go-to-Market Webinar 00:01:24 Meet the Go-to-Market Expert: Ren Peir 00:02:40 Understanding Go-to-Market Strategy 00:04:52 Positioning Your Business and Developing Your Mission 00:07:38 Identifying Your Target Audience 00:10:04 Building Customer Personas for Marketing 00:20:15 Mapping the Buyer’s Journey 00:24:53 Choosing Owned and Paid Marketing Channels 00:36:20 Content Marketing and SEO 00:40:50 Launching Your Marketing Strategy 00:43:57 Paid Channels and Testing Strategies 00:44:33 Segmentation for Product Launches 00:45:22 Timing and Coordination for Launch Day 00:47:12 Q&A Session on Go-to-Market Strategies