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TEDxLondonBusinessSchool - Nader Tavassoli - Disruptive Marketing & the Cost of Irrelevance

Nader Tavassoli is Professor of Marketing at London Business School, where his research and teaching closely aligns with what we practice. He was previously on the faculty at the MIT Sloan School of Management and received his PhD from Columbia Business School. Nader's clients have ranged from high-tech start-ups to over 30 of the Global Fortune 500 companies. He is a globetrotter and has lived and worked in France, Germany, Spain, the UK and the USA. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)