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This talk was given at a local TEDx event, produced independently of the TED Conferences. How did we come from an age where marketeers were superstars to an age where they are the big vilains? To restore confidence and grow your impact, you need to offer your soul to your customer. That's what Cyril Jamelot explained at TEDxULB. Cyril Jamelot studied European Management and Marketing in England and France. The man who says about himself “I love Marketing” is a marketer, consultant, lecturer, university professor and author. In the past he has been working for big brands like Coca Cola. He now specializes in how to bring new life into brands and into the persons who run them. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)