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Friend & Foe: When to Cooperate, When to Compete, and How to Succeed at Both

In every interaction, we face a fundamental dilemma between two seemingly opposing forces: Is pursuing self-interest the best way to get ahead, or are humans born to cooperate? In this talk at the BRITE ’19 Conference, Adam Galinsky, the Vikram S. Pandit Professor of Business at Columbia Business School, explains why this debate misses the mark, since ALL of our relationships are characterized by cooperation AND competition. Drawing on original research and vivid real-world examples, you will learn to deftly navigate this tension to achieve the best outcomes for yourself, today and tomorrow. The BRITE conference on brands, innovation and technology is presented yearly by the Center on Global Brand Leadership at Columbia Business School. www.briteconference.com www.gsb.columbia.edu/globalbrands