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FBT (Fulfilled By TikTok) - The first six months with Rikin Khamar

FBT (Fulfilled By TikTok) only launched in August 2023, but they've been expanding and developing the programme rapidly, so we sat down with Rikin Khamar, Director of Business Development at TikTok, to find out what you need to know and why brands on TikTok are embracing FBT. Rikin talks through how the virality of selling on TikTok makes it a totally different platform to other retail options and how TikTok Shop support their merchants with FBT. It's all about customer dissatisfaction (yes, satisfaction is important but Rikin obsesses about the few unhappy customers, how they can make their experience better and how to reduce the end to end time between an order being placed and the product arriving in the customers hands. 00:00 Introducing Rikin Khamar and FBT 00:58 How does FBT work? 01:48 What happens when a product goes viral? 03:30 Growing with FBT and customer satisfaction 06:05 Later order cut off times 08:08 FBT added services 10:12 Using FBT to launch on TikTok Shop 11:56 Brand success with FBT - e.g. Coca Cola 15:01 Going viral on TikTok Shop 16:35 What's next for FBT? 19:04 Where to get more information on FBT Links: FBT - More information https://uk.pipak.com/fulfillment-by-t... Rikin Khamar (LinkedIn)   / rkhamar