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When you link Search Console to Google Ads, you will be able to access the paid and organic report. The best use of this report is to see how your paid and organic search campaigns are complementing each other. This video will go over how to link Search Console with Google Ads as well as the permissions needed to be able to complete this mandatory step. Then we'll go over where the paid and organic report is and some ways we use it in our campaigns. 0:28 - How to Link Search Console to Google Ads 2:05 - Claiming a Website for Linking 2:31 - Google Ads Paid & Organic Report 5:23 - Use Cases for the Paid & Organic Report #linksearchconsoletogoogleads #paidsearch #googleads -- Have a topic you want the Paid Media Pros to breakdown? Let us know in the comments below! CHECK OUT OUR AFFILIATES Unbounce - https://bit.ly/pmp-unbounce Supermetrics - https://bit.ly/supermetrics-pmp TubeBuddy - https://www.tubebuddy.com/paidmediapros Instapage - https://bit.ly/pmp-instapage Find more about the Paid Media Pros here: Website: https://www.paidmediapros.com Facebook: / paidmediapros Instagram: / paidmediapros Twitter: / paidmediapros