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The Kano Model is a framework for thinking about potential features and attributes you could build into your product. We'll go over what the Kano Model is, how to get the data you need to fill it out, and then what to do with the data once you have it. In the end, you'll understand how to use the Kano Model to identify your product's value proposition. Bio Raquel Smith is a product leader who focuses on bringing product management into small, yet rapidly growing organizations. She lives in San Luis Obispo, CA (the happiest city in America, according to Oprah!) with her husband, dog, two little girls. Contact Raquel:   / raquel_m_smith     / raquelmsmith   https://raquelmsmith.com/