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What is the Kano Model? Project, Product, or Feature Prioritisation

The more I give you, the happier you are. That’s the essence of the Kano Model. But it’s starting to be talked about a lot in Project Management circles, so what is the Kano Model? The Kano model is a prioritization model. It helps you prioritize features or scope during the Definition Stage of your project, or for creating a Product Roadmap in an Agile project. Created: Dr Noriaki Kano, professor of quality management at the Tokyo University of Science – in 1984 Use to identify which features to build – especially when you have time, budget, or resource limitations. What do we need, what will make the product excellent, and what will excite our users or customers? Determines if you’ll add them to a product backlog or roadmap. Differs from tools like MOSCOW or RICE analysis. (ie… • Musts - shoulds - coulds – won’ts • Reach - impact - confidence - effort Prioritize features according to how much they are likely to satisfy and delight customers. Weigh this against implementation costs. Process 1. Identify potential features 2. Weigh potential to satisfy your customers against the cost of implementation (Business case) ‘Customer delight vs Implementation Investment) 3. Decide which of five categories each feature sits in – 3 that you should include and 2 that you should not 4. Consult users and customers about these features 5 categories of Customer Satisfaction Features to include on your plan 1. Threshold Attributes (Basic features) – what customers expect and would take for granted – cf Hygiene factors or ‘musts’) 2. Performance Attributes (Satisfiers) – proportionate increase in customer satisfaction to investment 3. Excitement Attributes (Delighters) – disproportionate increase in customer delight (cf Motivators) – Wow factor creates fans Features to eliminate from your plan: • Indifferent features (customers don’t care about them) • Dissatisfaction features (customers don’t want them) Over time, people start to treat innovation as another basic need, and the graph moves down. Recommended Videos Carefully curated video recommendations for you: What is MOSCOW Analysis?    • What is MOSCOW Analysis? Project Mana...   A while back, I asked Project Managers in a couple of forums what material things you need to have, to do your job as a Project Manager. They responded magnificently. I compiled their answers into a Kit list. https://kit.co/MikeClayton/what-a-pro... Note that the links are affiliated. For more great Project Management videos, please subscribe to this channel:    / @onlinepmcourses   For all our great Project Management articles and resources, please check out the OnlinePMCourses website: https://onlinepmcourses.com/ For basic Management Courses - free training hosted on YouTube, with 2 new management lessons a week, check out our sister channel, Management Courses:    / managementcourses   For more of our Project Management videos in themed collections, join our Free Academy of Project Management: https://onlinepmcourses.com/free-acad... #ProjectPrioritization #ProjectManagement #KanoModel