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Segmentation, Targeting, Positioning & Customer Personas explained! | Strategic Marketing Theories

The segmentation, targeting and positioning (STP) model is a three-stage strategic marketing process that allows you to efficiently target the right audience(s) for your brand. Using segmentation, targeting, and positioning means you can a) identity the most attractive market segments, b) target that audience accordingly, and c) position your brand to reach the correct segments. This recording from Professional Academy's Strategic Marketing Theories explained series goes into more detail on STP and customer personas. Want to learn more? Check out the links below: More on STP: https://www.professionalacademy.com/b... Browse Marketing/Digital Marketing courses: https://www.professionalacademy.com/p...