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Google Ads Frequency Capping

Google Ads frequency capping is a campaign setting that allows advertisers to limit the amount of time their Display and Video ads can appear to the same user. And yes, there are subtle differences with how frequency capping works for Display compared to Video campaigns. We'll cover those differences in this video as well as show you some columns you can monitor in Google Ads to give you better information to use for frequency capping optimization. 0:33 - Frequency Capping Limitations with Display Campaigns 1:03 - How to Set a Frequency Cap in Google Ads 2:03 - How Impressions are Tracked in Google Ads 4:10 - Frequency Capping for Video Campaigns 4:44 - How Video and Display Differ with Frequency Capping 6:04 - What Counts as an Impressions and a View for Video Campaigns 8:10 - Some Caveats for Video Frequency Capping to Keep in Mind 9:29 - How to Find Your Current Frequency Performance #googleadsfrequencycapping #frequencycapping #googledisplayfrequencycapping #youtubeadsfrequencycappingfrequency capping in online advertising retargeting frequency cap -- Have a topic you want the Paid Media Pros to breakdown? Let us know in the comments below! CHECK OUT OUR AFFILIATES: Unbounce - https://bit.ly/pmp-unbounce Instapage - https://instapage.grsm.io/paidmediapros Supermetrics - https://bit.ly/supermetrics-pmp TubeBuddy - https://www.tubebuddy.com/paidmediapros Canva - https://partner.canva.com/paidmediapros Find more about the Paid Media Pros here: Website: https://www.paidmediapros.com Merch: https://my-store-c4f630.creator-sprin... Facebook:   / paidmediapros   Instagram:   / paidmediapros   Twitter:   / paidmediapros