Скачать с ютуб CEP Webinar 003: Unlocking Value: How to Shift the Sales Dialogue from Price to Performance в хорошем качестве

CEP Webinar 003: Unlocking Value: How to Shift the Sales Dialogue from Price to Performance

Our Partners, AJ and Kaushik, share the importance of and tips on how to elevate your sales dialogue to price-only conversations to value-based discussions held on 28 Mar 2024. Selling is getting increasingly complex. Larger groups of decision makers instead of individual buyers result in higher deal uncertainty; this is becoming the norm today in a crowded and competitive market. Information is now also freely available to buyers, who are keen to avoid engaging with sales personnel until they absolutely have no choice to do so. Hence sales executive are finding it harder to engage with buyers in the early stages of the process; they usually get involved after the need has been established and competitors have been contacted. The result? Sales becomes a price-only discussion, with little or no opportunity to articulate and position real value and differentiation. This webinar will help you overcome just such a challenge and focus on the strategies and tactics that salespersons can employ in order to move up into the value discussion and break out of the possibility of having to differentiate only based on price. This is the third in a series of Webinars that are happening in 2024 on relevant topics around Commercial Excellence. Areas that will be covered include Strategy, Sales, Marketing, Leadership, Culture, Digital, AI and Customer Experience. Reach out to us if you'd like to have a chat, or leave a comment under the video! --- --- --- About Commercial Excellence Partners (CEP): We are an expert network of experienced commercial excellence practitioners and educators. We support leaders in large organisations to drive customer-centric initiatives designed to outperform competitors and overcome commercial challenges. Our clients value our hands-on experience to shape strategic vision, implement proven customer-centric frameworks, and build the skills and mindsets of teams so that they can confidently translate strategy into action successfully. Whether you’re looking to increase market share, launch a new product, or drive customer loyalty, we can help. Website: https://commercialexcellence.co/ LinkedIn:   / commercialexcellencepartners   YouTube:    / @commercialexcellencepartners   Email [email protected] for a non-obligatory discussion.