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Integrated Marketing Communication That Is NOT Advertising

When firms think of integrated marketing communication they typically think of advertising. Well there is more to IMC than just advertising, we have our sales promotions, public relations, and much more. Here we go through those non-advertising ways that firms can communicate with their customers. Copyright Mark Wolters 2020 #marketing #integratedmarketingcommunication #principlesofmarketing Topic 15: Advertising and Integrated Marketing Communication YouTube Advice Playlist:    • YouTube Tips & Advice   Marketing Training Playlist:    • Marketing Videos   I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World. Find More Marketing Videos & Course Information at http://www.woltersworld.com/courses or on our future site http://www.professorwolters.com Grab Some Wolters Gear: http://www.woltersworld.com/shop Follow us on Facebook:   / professorwolters   Subscribe to Our Other YouTube Chanel "Wolters World Travel & Culture"    / woltersworld