Скачать с ютуб What is Integrated Marketing Communications Strategy? Integrated marketing communications explained в хорошем качестве

What is Integrated Marketing Communications Strategy? Integrated marketing communications explained

This video details integrated marketing communications (IMC) strategy and how it fits into a firm's overall marketing strategy. IMC Strategy focuses on the promotions element of the 4 Ps of marketing and specifies different communication strategies for the firm, including advertising and public relations. This video will also provide integrated marketing communications examples. This video is helpful for anyone attempting to understand the basics of the promotion side of marketing (i.e., the promotion mix), including marketing undergraduate students, undergraduate business students, marketing graduate students, high school students studying business, hospitality management students, or someone looking to start their own business. For a written explanation of the (integrated marketing communication) IMC concept feel free to check out my article on LinkedIn (Branding Your Company for Success: An Integrated Marketing Approach) for free:   / branding-your-company-success-integrated-m...   For a simple explanation of the basics of the promotion mix feel free to check out my article on LinkedIn (Promoting Products: 5 Components of the Promotional Mix) for free:   / 20141002042202-284765029-promoting-product...   If you like this video, be sure to check out our other strategy videos, hit like, and subscribe! 0:00 Introduction 0:10 What part of the marketing mix (4Ps) does IMC address? 2:35 What are the strategic goals of the promotion mix? 4:21 What is IMC? 6:20 Elements of the promotional mix 8:36 Advertising as a promotion tactic 11:09 Advertising tactical decision 15:27 Advertising message (Cont.) 17:04 Advertising Media Mix 18:47 Push versus Pull Strategies in Marketing Communications 20:27 Sales Promotion: Trade Sales Promotions 21:56 Sales Promotion: Consumer Promotions 24:15 Cons of using Sales Promotions 26:31 Public Relations (PR) 27:24 Common forms of PR 28:47 Direct Marketing 30:07 Personal selling