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How To Write Website Copy That Converts (and ISN'T Boring)

Learn how to write website copy that sells ——— Get a Free Marketing Review ➡️ https://exposureninja.com/ryt/review/ Get the copy order form: https://exposure.ninja/copy-order-form In this video, I'll teach you the four-step copywriting process our agency uses to write compelling website copy that sells. I'll take you through the important set-up stage, helping you to prepare for writing great copy by getting your copywriting project organised properly. It might not sound like fun, but it's a crucial step in creating pages that convert well. I'll then take you through the research stage. This is where the best high-converting landing pages are defined. Without research, there's no way to know what your pages' content should look like. Importantly, you need to know which type of language you website needs. People don't engage with boring business copy. They only get sucked in by relatable Plain English copy that speaks to them and addresses their problems. You need to speak in benefits, not features. This is something I cover better in the video, but people don't buy features. They buy benefits. Someone doesn't buy a Lamborghini Urus because it has a 4.0-liter twin-turbo V8 engine. No. They buy it because it's wicked fast and they feel fantastic when they drive it. I also talk about the goals of a page. It always surprises me how many prospective client websites I look at which are full of pages without goals. There has to be something for the page's reader to do. Whether they need to click a button, fill out a form, or download an eBook. People need something to do and when before you start writing you need to have this goal in mind. This is start of process. There's much more to it. To learn how to write copy that sells well, you'll have to watch the video. And at the end of the video I'll share a six-point checklist with you that we use to make sure every page we create is set-up to succeed every single time. ⏲ Timestamps 00:00 — What's in this video 01:44 — Step 1 of our copywriting process 03:21 — Step 2 05:57 — Step 3 09:19 — Step 4 10:41 — How to start writing 11:30 — What every page needs 17:23 — BONUS Checklist 🔗 Mentioned Resources https://www.grammarly.com/ http://www.hemingwayapp.com/ 📺 Related Videos Copywriting Guru John Carlton on How to Write Copy That Forces People to Buy from You    • Copywriting Guru John Carlton on How ...   5 Ways to Improve the Conversion Rate of Your Blog    • 5 Ways to Increase Your Blog's Conver...   4 Ways To Increase Your Leads in ONLY 10 Days    • 4 Ways To Increase Your Leads in ONLY...   🎥 Enjoyed This Video? You'll Love These Too How To Write Perfect* Page Titles and Meta Descriptions for SEO    • How To Write Perfect* Page Titles and...   How to Choose the Right Keywords for SEO    • How to Choose the RIGHT Keywords for SEO   How To Get To The Top of Google    • How To Get To The Top of Google (Rank...   Best SEO Tools — 🥊 Tested and Compared    • The Best SEO Tools — 🥊 Tested and Com...   How to Easily Increase Online Sales for a Small Business    • How to Easily Increase Online Sales f...   How To Get Featured Snippets on Google    • How To Get Featured Snippets on Google   6 Tips to Increase Your eCommerce Sales    • 6 Tips to Increase Your eCommerce Sales   How To Create Landing Pages That Convert at 43%    • How To Create Landing Pages That Conv...   📺 How to Increase Your Ranking, Traffic, and Leads/Sales How To Increase Your Ranking    • What Is a Sitemap? (and How To Submit...   How To Increase Your Traffic    • How To Write Perfect* Page Titles and...   How To Increase Your Leads and Sales    • Видео   🔎 Request a Marketing Review Struggling to get more traffic? Struggling to increase your leads and sales? We're here to help. Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales. https://exposureninja.com/ryt/review/ 🔥 Try Semrush for FREE (Exclusive to Exposure Ninja) https://thankyouninjas.com/ 🔥 Try SE Ranking for FREE http://bestninjatool.com 🎤 Listen To Our Podcast Spotify: https://bit.ly/ENpodcastSpotify iTunes: https://bit.ly/ENPodcastItunes 🤩 Follow Us on Social Media LinkedIn:   / exposureninja   Twitter:   / exposureninja   Facebook:   / exposureninja   Instagram:   / exposureninja   📧 Get in Touch Email us at [email protected] 👋 Who Are Exposure Ninja? Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development. #ExposureNinja #Copywriting #IncreaseLeads #IncreaseSales    • How To Write Website Copy That Conver...  

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