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Copywriting Guru John Carlton on How to Write Copy That Forces People to Buy from You

►► Free copy of "How To Get To The Top of Google" eBook: https://exposureninja.com/youtube/ ►► Join our Telegram channel: https://t.me/exposureninja ►► Join our Facebook group:   / exposureninjadojo   ►► Try Semrush for FREE: https://thankyouninjas.com/ ►► Try SE Ranking for FREE: http://bestninjatool.com ~~~~~ In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton. For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad. What can you expect to learn from this podcast episode? This episode is a real chance to learn from a true legend and take the principles of direct-response marketing, that was so well established and effective in direct mail and newspapers/magazines ads, and translate them into today's digital advertising world to benefit your own business! Here are some of the things we cover: John’s definition of good copy What sort of difference can good copy make on a website? Attention: How can you keep people’s attention on a page long enough for them to be influenced by your message? PLUS: Who is a more formidable enemy - the magazine page turn or the back button? John’s website copy sins that lead visitors NOT to convert Objection Handling: How to identify the main buyer objections when you’re writing your website copy Personality vs Sales: Getting the balance right in your copy Writing Copy for Video: John’s top examples and what he thinks makes a compelling video script Long Form Video (i.e. webinar) vs Short Form Video (i.e. Facebook ad) Email: How to make sure your emails get read and discussions on the optimal email length John’s tips for becoming a better writer For show notes, head to https://exposureninja.com/episode120 While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online! 🎥 Enjoyed This Video? You'll Love These Too How To Write Perfect* Page Titles and Meta Descriptions for SEO    • How To Write Perfect* Page Titles and...   How to Choose the Right Keywords for SEO    • How to Choose the RIGHT Keywords for SEO   How To Get To The Top of Google    • How To Get To The Top of Google (Rank...   Best SEO Tools — 🥊 Tested and Compared    • The Best SEO Tools — 🥊 Tested and Com...   How to Easily Increase Online Sales for a Small Business    • How to Easily Increase Online Sales f...   How To Get Featured Snippets on Google    • How To Get Featured Snippets on Google   6 Tips to Increase Your eCommerce Sales    • 6 Tips to Increase Your eCommerce Sales   How To Create Landing Pages That Convert at 43%    • How To Create Landing Pages That Conv...   How To Reach 100 Sales a Day on Your Website    • How To Reach 100 Sales a Day on Your ...   Unlocking Gymshark's £150 Million Marketing Strategy Success Story    • Gymshark's £150 Million Marketing Str...   How to Increase Organic Traffic to Your Website in 10 Steps    • How to Increase Organic Traffic to Yo...   How These 3 Shopify Stores Are Making $10-100 Million    • Secrets of 3 Successful Shopify Marke...   How The Hut Group Uses SEO to Turnover £1.1bn    • How The Hut Group Uses SEO to Turnove...   📺 How to Increase Your Ranking, Traffic, and Leads/Sales How To Increase Your Ranking    • What Is a Sitemap? (and How To Submit...   How To Increase Your Traffic    • How To Write Perfect* Page Titles and...   How To Increase Your Leads and Sales    • Видео   🔎 Request a Marketing Review Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales. https://exposureninja.com/ryt/review/ 🎤 Listen To Our Podcast Spotify: https://bit.ly/ENpodcastSpotify iTunes: https://bit.ly/ENPodcastItunes 🤩 Follow Us on Social Media LinkedIn:   / exposureninja   Twitter:   / exposureninja   Facebook:   / exposureninja   Instagram:   / exposureninja   📧 Get in Touch Have a question for our team? Have a subject you'd like covered? Email us at [email protected] 👋 Who Are Exposure Ninja? Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development. #ExposureNinja #ExposureNinjaPodcast #DigitalMarketing    • Copywriting Guru John Carlton on How ...  

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