Скачать с ютуб GSFA 2016 | Ethletic | Making Of Ethical Sneaker в хорошем качестве

GSFA 2016 | Ethletic | Making Of Ethical Sneaker

Most people love sneakers and own at least one pair … although they know that the production conditions are far from ideal. We want to show that, yes, it is possible to produce a sneaker which is fair, organic, and sustainable. Our company produces vegan Fair Trade sneakers made of organic cotton and FSC certified natural rubber. The environmental impact is much smaller using organic instead of conventional cotton; also, our shoes are 100 % plastic free. In 2016, Ethletic won the Fair Trade Award for being a pioneer in offering ethical, sustainable alternatives to the customers. Our video shows how a sneaker is produced, how many steps are necessary, and how many people are involved. Thus the consumer gets a bigger picture and a new feel for the impact he or she can make by chosing ethical brands. At Ethletic, we put people first. Our staff isn’t a number on a balance sheet or a cost factor for us. We know these people. We appreciate them and their skills, their commitment, their history. A minimum wage and workplace safety are the foundation, and we are promoting community projects with premiums. In 2016, Ethletic initiated Pakistan's first Fair Trade organic cotton cooperative ever.