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What's the Role of Marketing Operations in Effective Campaigns?

Before you launch your next marketing campaign, ensure that your marketing operations check these boxes: Marketing operations should be the fiber connecting your business to your ideal audience. In this video, I discuss how to check the health of your marketing operations process, from optimizing strategies and budgets to understanding and applying data. Marketing operations is truly the unsung hero behind successful campaigns. When done correctly, marketing operations pave the way for relevant collaboration, industry compliance, and marketing campaign effectiveness. Do you have more questions about how to audit your marketing operations? Post them below! Connect with Kim: Website: https://kimberlylawton.com/ LinkedIn:   / kimlawtonmarketing   Twitter: https://x.com/kimlawtonmktg About Kim: Kim Lawton is an award-winning marketing veteran known for her cutting-edge marketing strategies that help brands build visibility and connect with consumers. She is a Partner and the Chief Possibilities Officer at Inspira, a purpose-driven brand activation agency, as well as the Chief Operating Officer at Enthuse, an experiential marketing consultancy agency. #Marketingoperations #MarketingAgency